| NOTAS: | "A small number of consumer technology providers – Apple, Google, Microsoft, Facebook, Samsung, and Amazon – are having a profound impact on global consumer behavior across a broad range of consumer services and an increasingly wide array of connected computing devices. While there was originally little overlap between the domains of these players, this is no longer true. The battle for finite resources in terms of end-user and third-party support has necessitated increasing
convergence in the go-to-market offerings of major consumer technology providers, despite often very different business models. The consequent arms race among these industry giants is having a profound effect on other companies operating in the space, fundamentally changing the rules of engagement across the consumer technology landscape. This report focuses on understanding the strategic imperatives, competitive advantages, and market impact of the leading global consumer technology players and how they are impacting on each other and other competing players such as communications service providers (CSPs) and specialist application and content providers." |
