| NOTAS: | Datamonitor considers that there are significant barriers for mass adoption for mobile broadcast TV and that addressing these issues will be fundamental for the growth of the service. Barriers include spectrum allocation, device functionality and competition from alternative entertainment sources. Broadcast video content will have to adapt to the mobile environment. These changes will be driven by both user consumption habits and the functionality of the handsets themselves. Datamonitor considers that the repurposing of content will be essential in adding value to services and further promoting mass adoption. Datamonitor predicts at the end of 2006 there were around 4.4 million mobile broadcast TV subscribers. This subscriber base is forecasted to grow to c65.6 million in 2010 and c155.6 million by 2012 with a CAGR of 66.2%. |
