| NOTAS: | The messaging market has seen dramatic shifts since 2011, and Facebook’s recent acquisition of WhatsApp suggests that the period from 2014 onward will be just as dynamic. Ovum has divided the coming years into three time periods to better understand the key changes that will occur and howindustry players can gear themselves for the changes. In addition, Ovum’s Technology and Consumer Services Adoption (TECSA) grid aids in the analysis of the key developments in the technologies that enable mobile messaging services, and the monitoring of the evolution of messaging services from innovation to decline. This report examines the likely development of technologies and services from 2014 until 2025. It maps the evolution of mobile messaging, from SMS, via the recently popular social messaging apps, through to a time when messaging will no longer be a standalone service but a component of larger communications platforms. Ovum expects to see a change in the role of the mobile operator, key
changes in messaging services and technologies, and changes to business models within the messaging industry. |
