Plan or die! : 10 keys to organizational success / Timothy M. Nolan, Leonard D. Goodstein, J. William Pfeiffer

NOLAN, Timothy M.; GOODSTEIN, Leonard D., co-autor; PFEIFFER, J. William, co-autor

California: Pfeiffer & Company, 1993

x, 178 p. ; 24 cm

0-88390-327-X

"This book explodes the myth that simply coping with unexpected change is effective for the long-term health of an organization. Through a series of parables that illustrate how things are not always as they appear, Plan or Die! clearly shows you why today's most successful organizations are those that are actively involved in creating their own future.'[Plan or Die!] provides a highly flexible but very functional road map for firms which need to develop their own planning process.'"

Gestão

Gestão; Liderança; Cultura organizacional

658

1993

Material Textual Impresso

ENG