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"With access to information, anytime and anywhere, increasingly being taken for granted by consumers, the business-to-consumer (B2C) portal will evolve into a new animal. Multi-access will become core to the portal concept and, in five years time, all portals will include at least an element of the multi-access approach. As a portal operator, or supplier/enabler to the portal community, you need to understand the opportunities and threats the multi-access concept represents. How you can use it to leverage existing assets in the current business environment? And which strategies are right for you to take prime position in this multi-access future? Make no mistake - multi-access is hard to do. And you need Ovum’s latest research Consumer Portals: Multi-access Strategies to enable you to successfully rise to these challenges." |
