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"Wireless Internet is a young market characterised by new players, partnerships, technologies and services. This means new ways of doing business and new business models. But at the moment there is no generic blueprint: user demand, player relationships, competition and network capability is leading to wide variations in business models and developments between regions. One certainty is that the cost structure for delivering wireless Internet services is rising. Costs associated with network upgrades, platforms and applications, developing content and multifunctional handsets are the most conspicuous. The great uncertainty is what will generate sustainable revenues. In this report we provide you with the answers by identifying the winning business models for wireless Internet, backed up by supporting strategies and an analysis of developments across the regions." |
