| NOTAS: | "The purpose of this report is to understand the data value chain in terms of the activities and business models involved in collecting and monetising data. The report additionally considers the role that mobile network operators (MNOs) are taking within the value chain and the issues and barriers they face when seeking to develop and offer services in these markets. Our objective was to take a holistic view, both of the sources of data and of the ways in which data is processed/analysed and used for commercial purposes. While written on behalf of the global mobile operator industry association, GSMA, the perspective is wider and covers all industry sectors." |
