Strategic and competitive analysis : methods and techniques for analyzing business competition / Craig S. Fleisher, Babette E. Bensoussan

FLEISHER, Craig S.; BENSOUSSAN, Babette E

Upper Saddle River, N.J: Prentice Hall, 2003

XXII, 457 p. ; 26 cm

0-13-088852-4

This book comprehensively examines the wide spectrum of techniques involved in analyzing business, competitive data, and information. Twenty-four analytical tools are discussed and evaluated with examples to illustrate their most effective application. Perfect as a supplement to any strategy course.

Gestão

Gestão; Planeamento-Estratégico; Competitividade

658

2003

Material Textual Impresso

ENG