Dr. Farah Abdallah is an expert of electronic postal services at the Universal Postal Union. She is the author of several research and consultancy reports on the use of the Information and Communication Technologies in the development of new business models for posts. She is committed to working with postal sector stakeholders on the development of .post, an internet based platform stimulating innovation and market growth in the sector. What really matters for her? Helping the sector to think differently about the postal business in the digital age.