Study developed by EGIDE - Economia e Gestão, Associação para a Investigação e Desenvolvimento do Ensino (Economics and Management, Association for Research and Development in Education) in partnership with the IMR - Instituto de Marketing Research at the request of ANACOM, which analyses the development of the postal sector taking into account the characteristics of the Portuguese market.
The study focuses on non-residential customers, with the following objectives:
- characterising demand for postal services;
- characterising the structure and operation of postal markets;
- identifying and characterizing the strategies currently followed by the main postal operators;
- addressing different issues related to competition in the market.
The study's findings are presented in two parts:
- One part focusing on behaviour in terms of use of postal products and services by business users of postal services in the short term;
- The other part focusing on the characterisation and evolution, over the medium term (2000-2014), of the mail segments, at both national and international levels, including the formulation of an econometric forecast model (2015-2018), using national data, for each type of mail (transactional mail, publicity mail, editorial mail and postal parcels).
This study, including its respective premises and conclusions, is the sole responsibility of its authors and in no way commits or binds ANACOM to any position.
