Number of subscription TV subscribers grows 3.7% in 2019

The total number of subscribers to the subscription TV signal distribution (STV) service reached 4.1 million at the end of 2019, representing a growth of 3.7% over the previous year, which corresponds to 147 thousand new subscribers.

The growth in the subscription television service was exclusively due to deals using optical fibre, which accounted for an additional 285 thousand subscribers compared to the previous year, which translates into an increase of 17.5%. The remaining technologies had a negative performance in 2019, decreasing 20.2% in the case of ADSL (minus 93 thousand subscribers), 6.9% in the use of satellite – DTH (minus 34 thousand subscribers) and 0.7% in cable TV distribution (minus 10,000 subscribers).

Since the first quarter of 2018, the main form of access to the subscription television service, optical fibre, reached around 1.9 million subscribers (46.9% of the total) at the end of 2019, followed by cable TV, with around 1.3 million subscribers (32.7%), DTH technology, with 464 thousand subscribers (11.4%), and ADSL, with 370 thousand (9.1%).

At the end of 2019, about 88% of families had STV, 2.7 percentage points more than in the previous year.

In market terms, the NOS Group was the provider with the highest share of STV subscribers (40.1%), followed by MEO (39.6%), Vodafone (16.3%) and NOWO (3.9%).

Vodafone and MEO were the providers which, in net terms, had more subscribers than in 2018, with their shares increasing by 1.1 and 0.4 percentage points, respectively. In contrast, shares by the NOS Group (minus 1.1 percentage points) and NOWO (minus 0.4 percentage points) decreased in 2019.

Consult the statistical report: