88% of households are customers of the subscription TV signal distribution service
At the end of 2019, about 88% of households had the subscription television (STV) signal distribution service, 2.7 pp more than in the previous year.
The number of subscribers grew by 3.7% in 2019
The number of subscribers to the subscription TV signal distribution service reached 4.1 million, 147 thousand more (+3.7%) than in the previous year, maintaining the growth trend that started in 2014.
The growth in the service was due exclusively to deals supported by optical fibre (FTTH), which registered a further 285 thousand subscribers compared to the previous year (+17.5%).
Optical fibre was the main form of access to the service
In the end of 2019, FTTH continued to be the main form of access to this service (46.9% of total subscribers), followed by cable television (32.7%), DTH (11.4%) and ADSL (9.1%), as has been happening since the beginning of 2018.
The NOS Group was the provider with the highest share of subscribers to the subscription TV signal distribution service (40.1%), followed by MEO (39.6%), Vodafone (16.3%) and NOWO (3.9%).
Vodafone and MEO were the providers that, in net terms, had the largest number of subscribers compared to the previous year, with their shares increasing by 1.1 pp and 0.4 pp, respectively. On the other hand, there was a decrease in the shares of the NOS Group (-1.1%) and NOWO (-0.4 pp).
The level of concentration, as measured by the Herfindahl-Hirschman index, although high, decreased slightly compared to the previous year. The current downward trend in concentration began in 2013, with the launch of Vodafone's triple play deal supported by FTTH.