94% of households have subscription television


In the first half of 2021, 94.2% of households had the subscription television signal distribution service, 5 percentage points more than in the same period of 2020. The reported growth resulted not only from the increase in the number of accesses, but also from the statistical effect of the decrease in the number of private households (-1.9%).

There were 4.3 million subscribers, 147 thousand more (+3.5%) than in the same period of 2020; of these, 3.8 million were residential customers (89.5% of the total) and 450 thousand were non-residential subscribers (10.5% of the total). The growth in the service was due to offers supported over optical fibre (FTTH), which added 300 thousand subscribers compared to the same period of 2020 (+14.8%), totalling 2.3 million subscribers. This growth resulted not only from the acquisition of new customers, but also from customers previously supported over other networks switching to FTTH.

Optical fibre has been the principal form of access to this service since 2018. In the first half, FTTH represented 54.4% of total subscribers, followed by cable television (30.1%), television via satellite – DTH (10.0%) and ADSL (5.5%).

At the end of the period being reported, MEO was the provider with the highest share of subscription television service subscribers (40.4%), followed by Grupo NOS (38.2%), Vodafone (17.8%) and NOWO (3.4%). Vodafone and MEO were the providers that, in net terms, attracted the most subscribers compared to the same period of 2020, with their shares increasing by 1.1 and 0.5 percentage points, respectively. Grupo NOS and NOWO both saw their share of subscribers decrease (-1.2 and -0.3 percentage points, respectively).


Consult the statistical report: