Pay-TV ends 2021 with 4.4 million subscribers

By the end of 2021, 93.4% of households had subscribed to a pay-TV (PTV) signal distribution service, up 0.5 percentage points (p.p.) from the previous year.

The number of subscribers to the pay-TV signal distribution service was 4.4 million, 126 thousand (+3.0%) more than the previous year. The recorded growth was the lowest since 2017.

The offers supported on fibre optic cables (FTTH) registered 290 thousand more subscribers than in the previous year (+13.3%), reaching 2.5 million subscribers. This growth resulted not only from the addition of new customers, but also from the switching to FTTH of customers that were previously supported on other networks.

FTTH has been the main form of access to this service since 2018. By the end of 2021, FTTH represented 56.9% of total subscribers, followed by cable TV (29.4%), satellite TV - DTH (9.2%) and ADSL (4.5%).

By the end of 2021, MEO was the provider with the highest subscriber share of the pay-TV signal distribution service (40.6%), followed by the NOS Group (37.8%), Vodafone (18.3%) and NOWO (3.2%). MEO and Vodafone were the providers which, in net terms, attracted the largest number of subscribers when compared to the previous year, having increased their shares by 0.4 p.p. and 0.9 p.p. respectively. On the other hand, the shares of the NOS Group (-1.0 p.p.) and NOWO (-0.3 p.p.) decreased.

In the residential segment, MEO held the highest share (39.1%), followed by the NOS Group (38.8%), Vodafone (18.5%) and NOWO (3.5%). Vodafone and MEO’s shares increased (+0.8 p.p. and +0.4 p.p., respectively), while the NOS Group and NOWO’s shares decreased (-0.9 p.p. and -0.3 p.p., respectively).

Consult the statistical report: