Programme

8:30 Registration

9:00 Opening session

• Alberto Souto Mirandahttps://www.anacom.pt/render.jsp?contentId=375806, ANACOM Vice-chairman

9:15 Keynote Speaker

• Mobile TV - What is at stake?,  Peter MacAvock, DVB Forum

10:30 Networks and systems

• Spectrum: public resource or commodity?
• What technical considerations must be considered in network planning?
• What business models are possible and what kind of relation should exist (if any) among the several actors in the value chain?
• Digital dividend - what alternatives?

Moderator:  Richard Allan, CISCO

Speakers:

•  Peter Bury, Director of Strategic Resources, OFCOM
•  Roland Brugger, Frequency Management Director, IRT - Institut Rundfunktechnik
•  Ester Fernandez, Mobile TV Project Manager, Albertis Telecom S.A.

11:30 Coffee Break

11:45 Contents and services

• What kind of contents (format, type) will attract users, so that interest on them can be stimulated?
• How should they be packaged and sold?
• Is there a new prime time concept?
• Does a new mobile TV content line of production exist?
• What kind of intellectual property rights (IPR) and other copyright should be applied?

Moderator:  Jorge Portugal, Consultant

Speakers:

• Anna Herold, European Commission
•  Olivier Blondeau, Strategic Group, Advanced Products & Services, Head of Mobile TV Convergence & Standardisation, Orange
• Xosé Barreira, Bren Entertainment

13:00 Lunch

14:30 Market and Business

• Models and business strategy?
• What will be the driver product for clients?
• Major conclusions from existing commercial experiences - bottlenecks and success elements?
• World situation?
• New approach from advertising sector?

Moderator: João Cândido da Silva, Board Advisor Director, Jornal de Negócios

Speakers:

•  Gino Alberico, RAI  Radiotelevisione Italiana
•  Pierre Marchal, Qualcomms Media FLO Tecnhologies
•  Bosco Eduardo Fernandes, Chairman of UMTS FORUM and GSMA Joint Mobile TV Group

15:30 An European perspective - DigiTAG

• Overview of digital terrestrial television (DTT) services in Europe,  Daniel Sauvet-Goichon, DigiTAG 
• High definition TV (HDTV) services on the terrestrial platform, Edgar Wilson, EBU/DigiTAG

16:30 Final Remarks and closing

• José Amado da Silvahttps://www.anacom.pt/render.jsp?contentId=375922, Chairman of the Board, ANACOM
• Mário Lino, Minister for Public Works, Transport and Communications*
• Augusto Santos Silva, Minister for Parliament Affairs

17:00 Coffee Break

17:30 Industry contributions to Mobile TV success

Moderator: António Navarro, Instituto de Telecomunicações

Speakers:

• José Camões Vieira, Alcatel-Lucent
• Sérgio Dias, Ericsson 
• Luis Monteiro, IR Telecom
• Francisco Jerónimo, LGE
• Luis Peixe, Nokia
• Thierry Scelles, SDT / ATDI

Trials and Equipments: visit to the exhibition

• Universidade de Aveiro
• PT Inovação
• RTP - Rádio e Televisão de Portugal
• SIC - Sociedade Independente de Comunicação
• TVI - Televisão Independente
• AR Telecom  Acessos e Redes de Telecomunicações
• IR Telecom
• Optimus
• TMN
• Vodafone
• Industry Partners:
   
  - Samsung
  - Ericsson
  - Siemens
  - Alcatel-Lucent
  - Nokia
  - Sony
  - Philips
  - SDT Electrónica
  - Audemat-Aztec
  - LG Electronics

* Represented by Paulo Campos, Secretário de Estado Adjunto das Obras Públicas e das Comunicações (Secretary of State for Public Works and Communications)

Note: The organisers reserve the right to alter the programme and panellists as may be necessary.