11.5. Sponsorship and publicity


ICP-ANACOM regularly sponsors a range of initiatives which support the objectives of its regulatory activities and are of relevance to the sector, promoting its development, the dissemination of information and discussion on topics of reference, as well as scientific research and training.

During 2011, 31 sponsorships were granted, mostly corresponding to specific events promoted by educational institutions and by representative bodies or by bodies with relevant activity in the communications sector.

Through sponsorship and cooperation protocols, partnerships were maintained with entities that contribute to the research and production of studies and knowledge about the sector, such as Instituto Jurídico da Comunicação (IJC) (Legal Institute of Communication) and Centro de Estudos de Direito Público e Regulação (CEDIPRE) (Centre for Studies in Public Law and Regulation).

In its fourth and final phase, the "TIC Pediátrica" (Paediatric ICT) project of Fundação para a Divulgação das Tecnologias de Informação (FDTI) (Foundation for the Dissemination of Information Technologies) supported by ICP-ANACOM from its inception in 2005, continued to receive support in 2011. The objective of this project is to provide the paediatric units of public hospitals with technology, so that their younger patients can enjoy leisure activities and keep in contact with their schools.

ICP-ANACOM signed a cooperation protocol with FDTI on the "Um Sorriso com a TIC 2.0 - Nova Geração" (A Smile with ICT 2.0 - Next Generation) project, aiming to put the facilities and capabilities of ICT at the service of children admitted to hospitals. The project will run for three years (2010-2013) and will be implemented in all paediatric wards of public hospitals across Portugal. Following the dissolution of FDTI, Instituto Português do Desporto e Juventude (IPDJ) (Portuguese Institute of Sport and Youth) has assumed continuity of this project.

In 2011, ICP-ANACOM instituted the "ANACOM Research Prize", which is split into three areas: engineering, economics and law. The aim of this prize is to encourage the production and publication of scientific articles in Portugal in the area of economics, in fields related to ICT, electronic communications, postal services and electronic commerce, stimulating creativity, innovation, originality and analytical rigor in research work.

In the area of economics, the "ANACOM Prize - Economics of ICTs", is awarded to the best paper presented at each annual edition of the workshop on Economics of ICTs, organised jointly by the Centre of Studies and Finance at Universidade do Porto (CEF.UP) and the Centre for Advanced Studies in Management and Economics of Universidade de Évora (CEFAGE.UE). The functioning of the law prize is currently being developed.

The partnership between ICP-ANACOM and Associação Portuguesa para o Desenvolvimento das Comunicações (APDC) (Portuguese Communications Development Association) was maintained; and a number of initiatives were granted sponsorship in the context of the activities plan of ACIST-AET.

In the management of ICP-ANACOM's advertising presence, about 70 proposals were examined in 2011. As a result ICP-ANACOM took a presence in various newspapers, magazines and directories, with an institutional advertisement and with advertisements promoting Com.escolha and the DTT Campaign. Notices were also published about DTT and to announce the multi-band spectrum auction, including with regard to the respective Regulation.