Mobile Telephone Service


According to data from the survey, around three quarters of small and medium-sized companies and 62.0 percent of micro-companies have a specific mobile telephone service for companies and professionals.

Meanwhile, the average number of cards per employee is higher in micro-companies (0.96) than in larger companies (0.5).

Around 47.6 percent of the companies subject to analysis were customers of Vodafone’s mobile telephone service and 39.7 of TMN. There figures have declined slightly since 2007.

Graph 5 – Percentage of users of the mobile telephone service by provider, 2007 - 2010

Evolution reported in the percentage of business users of the mobile telephone service by provider. Almost half the companies surveyed were customers of Vodafone and nearly 40 percent of TMN, with a slight decline reported compared to 2007.

Unit: %
Source: ICP-ANACOM, Survey on the use of electronic communications services by small and medium-sized enterprises, December 2007 and 2010
Base: All companies with less than 250 staff with mobile telephone service
Note 1: Estimates: (#) Unreliable estimate; (*) Acceptable estimate; (no symbol) Reliable estimate (see Footnote 2).
Note 2: Multiple choice question.

Choice of operator was mainly driven by “lower prices”, which was the reason cited by 37 percent of the companies surveyed. “Trustworthiness and reliability” and “there were no better operators at moment of choosing” were each mentioned by around 18 percent of respondents.

Nearly 1/5 of mobile telephone service customer report having made at least one complaint in the last year, with 8.8 percent of companies making a complaint more than one year ago. There is a greater propensity among small and medium-sized companies to complain, compared to micro-companies (36.6 and 27.2 percent respectively). “Billing errors” and the “tariffs” were the two main reasons associated with the most recent complaints made by business companies. 

In 2010, around 6 percent of companies changed mobile telephone service provider, whereas over 12 percent considered switching or attempted to switch, with the main reason for not doing so being “minimum length clause with current provider” (35.7 percent).

Among companies which actually switched provider, around 2/3 took a positive view of the switching process and over 93 percent made use of portability when switching.

While the majority of companies without access to the mobile telephone service reported “no need for this means of communication”, “use of the fixed telephone service” was identified by ¼ of these companies as a barrier to the use of the mobile telephone service.

Almost 85 percent of companies without the mobile telephone service never had access to this service and almost 90 percent manifested no interest in becoming a customer.