Subscription television has 1,8 million customers in March


/ Updated on 06.06.2007

The total of number of subscribers to the subscription television service (cable and DTH) reached 1,881 million at the end of March, representing around 18 subscribers per 100 inhabitants.

At the end of March, the cable television distribution service had around 1,4 million subscribers, slightly up on the previous quarter. Compared to the same quarter of 2006, the number of subscribers grew by 2.1%, representing 30 thousand additional subscribers. The penetration rate stood at 13.6%, up 0.2% on the previous quarter.

In the quarter being reported, the North was the region that achieved the highest growth (3.1%) in the number of cable television subscribers. Compared to the same period of the previous year, the Azores, along with the North, stand out with growth rates of 6.9% and 5.3%, respectively.

In the period being reported, the distribution of cable television subscribers by region remained practically unchanged, with half of all cable television subscribers concentrated in the Lisbon region.

In the same period, the television distribution service through Direct To Home (DTH) technology had 444 thousand subscribers, 2% more than in the previous year and 13.7% more compared to the same period of the previous year.

In absolute terms and during the quarter being reported, there were over 9 thousand additional subscribers.

There were around 60 thousand new cabled households, for all cable TV distribution operators, 1.5% more than the figure for the previous quarter. The total number of cabled households, for all operators, has therefore passed the 4 million mark.

During the quarter, the Centre was the region that saw the highest growth in the number of cabled households (2.4%), very closely followed by the North (2.3%).

No major changes were seen in the distribution of cabled households by region, with the Lisbon area continuing to have the biggest concentration of cabled households (around 44%).

Overall, around 37.5% of households had a subscription television service as at the end of March, supported either by cable of DTH.


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